How it started
In early February 1960, Morehouse College students Lonnie King, Julian Bond, and Joseph Pierce met at the site of the former Yates & Milton Drug Store, an informal gathering place for students of the Atlanta University Center. They were inspired by the student sit-in at a Woolworth's lunch counter in Greensboro, North Carolina, and laid the groundwork for what became a defining phase of the civil rights movement.
What they did
On March 15, 1960, Spelman students Ruby Doris Smith and Gwen Isles, along with Julian Bond and other students, organized the first sit-ins, and more than two hundred students took part. The campaign grew into sustained marches, picketing, and sit-ins across the city.
What changed
The pressure worked. The campaign resulted in the desegregation of public and private facilities that had denied service or access to people of color — and it forced Atlanta to live up to its own slogan, "a city too busy to hate."